Technical SEO
Making sure search engines can crawl, render and understand every page that matters.
- Crawling and indexation
- Site architecture
- Canonicalization
- XML sitemaps
- Schema and structured data
- Internal linking
- Core Web Vitals
Expertise
My expertise
A complete skill set to plan, execute and measure digital growth: search, email, web and design.
International SEO
One site, many markets, with each page reaching the right people in the right language.
- hreflang implementation
- Localization strategy
- International keyword research
- Locale URL architecture
- Multilingual content planning
- Country and language targeting
SEO strategy
Turning research into a plan a team can execute in order of impact.
- Keyword research and clustering
- Keyword-to-page mapping
- Search intent analysis
- Competitive analysis
- Content strategy
- On-page SEO
- Content briefs
AI search visibility (AEO/GEO)
Earning mentions and citations in AI assistants and Google AI Overviews.
- Prompt monitoring
- AI citation analysis
- Entity optimization
- Content structured for AI answers
- llms.txt
- Competitor visibility tracking
Analytics & reporting
Measuring what matters and reporting it in plain language.
- GA4 setup and analysis
- Google Search Console
- Looker Studio dashboards
- Traffic and keyword analysis
- AI visibility reporting
- Custom reporting structures
Email marketing & automation
Segmented, automated email programs that nurture and convert.
- List segmentation by behavior and lifecycle
- Email and newsletter design
- Funnels and drip sequences
- Automated flows (welcome, cart, post-purchase, win-back)
- A/B testing and reporting
- Klaviyo, ActiveCampaign
Web design
Sites that look polished, load fast and guide visitors to act.
- WordPress (Elementor, Divi), Shopify, Webflow, Wix
- User-focused, mobile-first layouts
- SEO-ready site structure
- Conversion-focused elements
- Website management and updates
Graphic design & branding
Visuals that keep a brand consistent everywhere it shows up.
- Brand guidelines
- Social media graphics and templates
- LinkedIn post series
- Logos, labels and packaging
- Flyers and infographics
Content & social media
Content with a plan behind it, across every channel.
- Blog posts and web copy
- Content calendars
- Social media strategy and management
- Pinterest SEO
- Short-form video editing
- Content repurposing
FAQ
Questions clients ask first
What does an SEO specialist actually do?
An SEO specialist makes a website easier for search engines and AI assistants to find, understand and recommend. In practice that means fixing technical problems, researching what customers search for, planning and improving content, earning links and mentions, and measuring the results.
What is AEO or GEO, and do I need it?
Answer engine optimization (AEO) and generative engine optimization (GEO) focus on how AI tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews describe your brand. If your customers research with AI before they buy, you need to know whether those tools mention you and what they say.
Can you work with my developer or CMS?
Yes. I write technical SEO requirements as developer tickets with acceptance criteria, and I work directly in WordPress, Shopify, Webflow, Wix and headless setups such as React or Next.js with Plasmic.
How long before SEO shows results?
Technical fixes and quick-win page refreshes can move rankings within weeks. New content and authority building usually take three to six months. I set expectations at the start and report progress monthly.
Do you work with clients outside the Philippines?
Yes. I work remotely with teams in the United States, Europe and Asia, and I have managed SEO for sites in 28 languages.
Next step
Have a site that should be getting found?
Tell me what you're working on. I'll reply within one business day with where I'd start.