NJNelvie Jean Israel
About

From formulas to funnels

Portrait of Nelvie Jean Israel smiling

Hi, I'm Nelvie (most people call me Nelvs). I'm an SEO and AI search specialist with a chemical engineering degree, and I think that combination is my edge.

Engineering taught me to look for the system behind a problem. When a site isn't getting traffic, the cause is rarely one missing keyword. It's usually architecture, indexation, intent or measurement, and fixing the system fixes many pages at once.

I moved into digital marketing because I wanted to use that logic alongside creativity: structure and storytelling, data and design. I started as a marketing VA helping founders with content and websites, and search kept being the part that compounded. Today I lead SEO and generative engine optimization across several client accounts, from a consumer app launching in 28 languages to a B2B construction software company and a growing apparel brand.

How I work

  • I put findings in writing, with priorities and acceptance criteria, so developers and writers can act on them.
  • I only report numbers I can verify, and I say when something is still being measured.
  • I take initiative and ask the right questions early, so you're not managing me.

Outside of work

I read a lot, watch more K-dramas than I should, and get unreasonably excited about algorithm updates.

Path

How I got here

  1. Foundation

    Chemical engineering

    Trained to analyze, organize and optimize systems: mass balances, process flows, root-cause thinking.

  2. Classroom

    Chemistry teaching and tutoring

    Explaining hard ideas simply, which is most of what good SEO reporting is.

  3. Marketing VA

    Content, websites and social

    Supported founders and creative brands with copy, website management, email and social strategy.

  4. Now

    SEO / GEO lead across client accounts

    Technical, international and AI search work for a global consumer app, a B2B SaaS, an ecommerce brand and a health-education organization.

Registered business

Registered with the Bureau of Internal Revenue

I'm a BIR-registered professional in the Philippines, so clients receive official receipts and work with a verified business. Scan the QR code to check my registration on bir.gov.ph.

BIR Registration Seal Badge: Registered 2025, Bureau of Internal Revenue, with verification QR code and registration number RSN 067RC20250000000709
Next step

Want a partner who thinks with you?

I work best with teams that want the reasoning as well as the result.

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