Turning search strategy into organic growth.
I help businesses get found: in Google, in every market they sell to, and in the AI assistants their customers now ask first. Technical SEO, search strategy and content, built with an engineer's attention to detail.
Engineer at core.
Marketer at heart.
role: SEO / GEO lead
based: Philippines · remote
- Technical SEO
- International SEO
- AI search (AEO/GEO)
- Content strategy
- Analytics & reporting
- Web & CMS
- Email marketing
Diagnosis, strategy, visibility and the follow-through to ship it.
Technical SEO
I find what stops search engines from crawling and indexing a site, then turn the findings into prioritized tickets a developer can ship.
SEO strategy
Keyword research, search intent and site architecture, joined up into a roadmap that ties every page to a business goal.
AI search visibility
I track brand mentions and citations in ChatGPT, Gemini, Perplexity and Google AI Overviews, and shape content those systems can quote.
Implementation
I don't stop at the strategy deck. I work in WordPress, Shopify, Webflow, Wix and React sites to get the changes live.
Selected case studies
Client names are kept confidential. The work, decisions and numbers are real.
International SEO foundation for a global consumer app
Locale architecture, hreflang and AI-search monitoring for an app shipping in 28 languages.
Read case studySEO content and topical authority for a B2B SaaS
Owning a software category in search for a construction management platform up against established leaders.
Read case studyEcommerce launch and organic growth strategy
Taking a print-on-demand apparel brand from relaunch plan to a store built to be found, without leaning on paid ads.
Read case studyEmails that keep selling after you hit send.
I segment lists by behavior, design emails people actually read, and build the automated funnels behind them: welcome series, abandoned cart, post-purchase, VIP and win-back.
Eight steps, in this order, every time.
Engineering taught me to fix the system before polishing the output. Every engagement follows the same loop, so nothing important gets skipped.
Understand
Business goals, audience, product and the current search landscape.
Audit
Technical health, content quality, authority and analytics setup.
Research
Keywords, competitors, search intent and AI-search prompts.
Map
Keywords to pages, intent to templates, a content plan to a calendar.
Prioritize
Impact against effort, so the first month ships the biggest wins.
Implement
Technical fixes, on-page updates, content and internal links.
Measure
GA4, Search Console, rankings, conversions and AI visibility.
Iterate
Learn from the data, test, improve and scale what works.
What clients say
Working with Nelvie allowed me to finally focus on my core work while knowing my digital presence was in expert hands.
She handled everything from deep-dive research to social media content and graphic design with total consistency. It's rare to find someone who is as detail-oriented with data as they are creative with design.
Nelvie is reliable, friendly, and skilled at the tasks at hand. I've already recommended her to others working in this space and would happily continue to do so.
When I started working with Nelvie, I needed help building out my social media presence on LinkedIn, along with community management, graphic design, and website development.
She helped me get my social media off the ground, establish a consistent style and brand, launch a newsletter, and build out my website. During our time working together, I grew my LinkedIn following in just under a year from around 1,000 to over 40,000.
What I work with
- SemrushSEO research
- Screaming FrogSite crawling
- Google Search ConsoleIndexing
- Google AnalyticsGA4 analytics
- Looker StudioReporting
- WordPressCMS
- ShopifyEcommerce
- WebflowCMS
- WixCMS
- PlasmicHeadless CMS
- KlaviyoEmail automation
- NotionOps & SOPs
- CanvaDesign
- FigmaDesign
- AsanaProject management
- ClickUpProject management
Registered with the Bureau of Internal Revenue
I'm a BIR-registered professional in the Philippines, so clients receive official receipts and work with a verified business. Scan the QR code to check my registration on bir.gov.ph.
Have a site that should be getting found?
Tell me what you're working on. I'll reply within one business day with where I'd start.